NFL may have taken bite out of Olympics

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The 6.8/20 that NBC pulled 18-49 was the lowest Olympic number we’ve seen by far, and it happened on a night when viewers in a lot of markets had NFL preseason games to watch. Nielsen said it was working to adjust results due to numerous pre-emptions of regularly-scheduled programming.

Thursday Overnight Nielsen ratings
Ratings/Share
NBC
CBS
ABC
UNIVISION
FOX
ABC
Adults 18-49
6.8/20
1.7/5
1.6/5
1.5/4
1.0/3
0.3/1
Adults 18-34
5.2/17
1.1/4
1.2/4
1.6/5
0.9/3
0.3/1
Total Viewers (millions)
22.403
5.832
5.059
3.963
2.744
0.774

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