The 6.8/20 that NBC pulled 18-49 was the lowest Olympic number we’ve seen by far, and it happened on a night when viewers in a lot of markets had NFL preseason games to watch. Nielsen said it was working to adjust results due to numerous pre-emptions of regularly-scheduled programming.
| Thursday Overnight Nielsen ratings | ||||||
| Ratings/Share |
 |
 |
 |
 |
 |
 |
| Adults 18-49 |
6.8/20
|
1.7/5
|
1.6/5
|
1.5/4
|
1.0/3 |
0.3/1
|
| Adults 18-34 |
5.2/17
|
1.1/4
|
1.2/4
|
1.6/5
|
0.9/3 |
0.3/1
|
| Total Viewers (millions) |
22.403
|
5.832
|
5.059
|
3.963
|
2.744 |
0.774
|
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