Nielsen Audio announced the Los Angeles market PPMs for May are going to be delayed for an “additional quality control” review. The PPM data for both Week 4 (May 15-21) and the full survey month (April 24-May 21) wasn’t released at the expected time on 6/9. Nielsen notified clients. RBR-TVBR hears the whole thing was over
a discrepancy with El Mandril’s (Ricardo Sanchez) ratings. They did jump considerably…in March on KXOS, El Mandril had a 1.8. In April, that was up to 2.6 P6+. He scored a 1.6 in February. “[Nielsen] is checking on how his numbers were high on KLAX and now the new station,” said an RBR-TVBR source.
Grupo Radio Centro tapped the former syndicated/SBS Regional Mexican KLAX-FM LA morning driver in January for its Regional Mexican Exitos 93.9 FM KXOS, which it LMAs from Emmis in that market. El Mandril’s contract with SBS ended January 13, 2014. He was off the air since early November 2013 until January at KLAX because of failed contract negotiations. Premiere Networks scored a syndication deal with El Mandril and Grupo Radio Centro for the morning show 3/31.
In December 2013, we reported that there was a suspicion is that PPM holders were contacted by folks associated with the El Mandril show and encouraged to listen. If true, it would be the first PPM tampering issue. Sanchez had been in fourth place in May, 2013 and as low as 7th in April, 2013. In June, 2013, he was #1 and that continued toward the Fall. Allegations were raised that members of then Arbitron’s audience panel had been contacted by people connected to Sanchez’s show and encouraged to listen to his program. A Nielsen spokesperson at the time told The LA Times the company had no comment on its investigation, adding, “Nielsen Audio is committed to the highest standards of integrity in our data and our panels.”
Said Nielsen 6/9: “Nielsen is committed to upholding the highest standards of data integrity.”
No date has yet been given for completing the additional quality review. RBR-TVBR reached out to Nielsen for comment and they declined to add anything further that the statement issued this morning.