Nielsen ranks top audio formats of 2013 by demo

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NielsenAs the year draws to a close, Nielsen has compiled the top 10 rankers of formats in US radio by Persons 6+, 18-34 and 25-54. This year, Nielsen says Country grow among younger listeners and set all-time highs for audience shares across the 48 Nielsen PPM markets; Pop CHR mature by increasing its listening share in the 25-54 demo; News/Talk and Sports made a big rebound during the fall; and both Urban and Hot AC had banner years—among their best ever. Classic Rock continues its downward trend:

Top 10 Audio Formats of 2013

Rank Format P6+ SHARE
1. News Talk Information 9.3%
2. Pop Contemporary Hit Radio 8.2%
3. Country 7.8%
4. Adult Contemporary 7.7%
5. Hot Adult Contemporary 5.5%
6. Classic Hits 5.3%
7. Urban Adult Contemporary 5.0%
8. All Sports 4.3%
9. Classic Rock 4.3%
10. Mexican Regional 3.9%
Source: Nielsen.
Data from Jan-Nov 2013. Persons 6+ AQH across all 48 PPM markets, Mon-Sun 6 a.m.-12 midnight.
Read as: Year-to-date (through Nov 2013), 9.3 percent of U.S. radio listeners aged 6+ were tuned to a news/talk/information station during any 15-minute period during the day.

Top 10 Audio Formats of 2013 (Persons 18-34)

Rank Format P18-34 SHARE
1. Pop Contemporary Hit Radio 12.4%
2. Country 9.1%
3. Rhythmic Contemporary Hit Radio 7.3%
4. Adult Contemporary 6.3%
5. Hot Adult Contemporary 6.1%
6. Mexican Regional 5.6%
7. Urban Contemporary 5.3%
8. Alternative 5.0%
9. News Talk Information 3.7%
10. Classic Rock 3.6%
Source: Nielsen.
Data from Jan-Nov 2013. Persons 18-34+ AQH across all 48 PPM markets, Mon-Sun 6 a.m.-12 midnight.
Read as: Year-to-date (through Nov 2013), 12.4 percent of U.S. radio listeners aged 18-34 were tuned to a pop contemporary station during any 15-minute period during the day.

Top 10 Audio Formats of 2013 (Persons 25-54)

Rank Format P25-54 SHARE
1. Pop Contemporary Hit Radio 8.7%
2. Adult Contemporary 7.5%
3. Country 7.5%
4. News Talk Information 6.8%
5. Hot Adult Contemporary 6.1%
6. Urban Adult Contemporary 4.9%
7. All Sports 4.9%
8. Mexican Regional 4.7%
9. Classic Rock 4.7%
10. Classic Hits 4.6%
Source: Nielsen.
Data from Jan-Nov 2013. Persons 25-54 AQH across all 48 PPM markets, Mon-Sun 6 a.m.-12 midnight.
Read as: Year-to-date (through Nov 2013), 8.7 percent of U.S. radio listeners aged 25-54 were tuned to a pop contemporary station during any 15-minute period during the day.