Univision Communications has signed an agreement for Nielsen’s National and Local TV Digital Measurement services.
Univision NOW is the first Spanish-language live video service to receive Nielsen’s digital certification.
As part of the contract, UCI will receive audience estimates of linear television content viewing on mobile and computer devices. Local affiliate stations will also receive audience estimate from content viewed on mobile and computer devices.
The audience contributions from the digital devices will be included in the TV ratings. UCI’s networks, Univision and UniMás, are the first Spanish-language broadcast networks to include Nielsen’s digital audience measurements.