According to a noted radio programming consultant, there’s trouble in Tampa regarding the January 2017 PPM results for a Spanish-language radio station.
And, it doesn’t even involve the station’s FM signal.
According to Randy Kabrich, who reviewed the market’s ratings by demographic, the audio stream for Beasley Media Group‘s Tropical WYUU-FM “Maxima 92.5” is No. 1 among Persons 18-34 during the month.
This accomplishment, he points out, is thanks to two panelists.
As he notes in a blog post appearing after Midnight Eastern on Thursday, a Hispanic Female aged 18-24 with a 32-hour Time Spent Listening (TSL) log and a Hispanic Male 25-34 with a 20-hour TSL log are the catalysts for the unprecedented ratings results.
This came with Cume of roughly 10,000, Kabrich states.
“Tampa PPM subscribers are outraged,” Kabrich notes. “They are demanding that Nielsen drop the household.”
How could such active streaming occur, thus impacting the ratings? Kabrich has a theory.
“It appears as if the Nielsen Hispanic PPM Household most likely installed an Amazon Echo device over the holidays and left it streaming WYUU all the time,” he theorizes. “The younger female was home more than the older male.”
Asked for comment by RBR + TVBR, a Nielsen spokesperson said early Thursday (3/2), “Nielsen has a series of rigorous compliance controls designed to ensure that PPM panelists meet eligibility criteria and their credited listening is valid. The panelists that contributed listening to WYUU-IF (WYUU-FM’s Internet Stream) in January met our compliance standards. We take the accuracy of our data seriously and will monitor the situation closely.”
Tampa is one of the 26 PPM markets that are accredited by the Media Rating Council.
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