How Reach Efficiency Can Deliver Campaigns


Nielsen1Successfully reaching the right audience requires, first and foremost, finding the audience and then delivering a large percentage of your impressions to this audience. That’s one of the key points of a new report from Nielsen.

How does this relate to radio-focused media companies who have aggressively sought to grow their digital advertising platforms? Find out August 11, only in RBR + TVBR.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.