Not quite a clean sweep for NBC

0

Seven nights of Olympics coverage gave NBC the top six shows in the week’s Households ratings, but Tuesday was beaten by “American Idol” on Fox and had to settle for 8th place. In the big money 18-49 demo, Tuesday’s Idol was #1 and Wednesday tied for 5th, with NBC’s Olytmpics claiming the rest of the top nine.


NBC averaged a 14.1 rating and 23 share in Households, with Fox well back at 5.0/8, then CBS 4.9/8, ABC 4.0/6, Univision 1.9/3, CW 0.9/1, Ion 0.7/1, Telemundo and TeleFutura 0.5/1 and Azteca America 0.1/0.

In 18-49 NBC was at 6.7/18, with Fox 3.2/9, ABC 2.1/6, CBS 2.0/5, Univision 1.5/4, CW 0.6/2, TeleFutura and Telemundo 0.4/1, Ion 0.3/1 and Azteca America 0.1/0. By the way, NBC has now moved to 3rd place in 18-49 for the season-to-date, ahead of ABC, on the strength of the Olympics.

Here are the week’s top 20 shows:

The Nielsen Company Broadcast Ranking Report

Network primetime (Live + SD) week of 2/15/10 – 2/21/10

Rank

Program

Network

HH Rating

HH Share

2+ Audience (000)

1

WNTR OLYM WED PRIME 1(S)

NBC

16.7

27

29416

2

WNTR OLYM SAT PRIME 2(S)

NBC

14.7

26

26668

3

WNTR OLYM THU PRIME 1(S)

NBC

14.5

24

24782

4

WNTR OLYM MON PRIME 1(S)

NBC

14.2

22

25224

5

WNTR OLYM FRI PRIME 1(S)

NBC

13.4

23

23304

6

WNTR OLYM SUN PRIME 2(S)

NBC

13.2

21

23294

7

AMERICAN IDOL-TUESDAY

FOX

13.1

20

23922

8

WNTR OLYM TUE PRIME 1(S)

NBC

12.2

19

20330

9

AMERICAN IDOL-WEDNESDAY

FOX

10.6

16

18629

10

UNDERCOVER BOSS

CBS

8.0

12

13763

11

NCIS

CBS

7.6

11

11656

12

BACHELOR, THE

ABC

7.3

11

11532

13

60 MINUTES

CBS

7.2

12

11360

14

SURVIVOR: HEROES-VILLAINS

CBS

6.9

11

11972

14

DESPERATE HOUSEWIVES

ABC

6.9

10

10924

16

TWO AND A HALF MEN

CBS

6.7

10

10614

17

GREY’S ANATOMY-THU 9PM

ABC

6.6

10

10273

18

BIG BANG THEORY, THE

CBS

6.2

9

10086

19

NCIS: LOS ANGELES

CBS

5.9

9

9132

20

MENTALIST, THE-9PM SPCL(S)

CBS

5.7

9

8811

20

LOST

ABC

5.7

8

9819

Source: The Nielsen Company