NPR has created a Chief Digital Officer position and hired Thomas Hjelm to fill that role.
Hjelm comes to NPR from New York Public Radio, where he is in charge of digital efforts.
He will oversee efforts to guide the broadcaster’s digital strategy to keep it ahead of the changing ways audiences are consuming content, according to NPR.
With Hjelm’s hire, the broadcaster “wanted someone who had proven digital leadership and direct public radio station experience,” says NPR President/CEO Jarl Mohn.
Hjelm starts in April and reports to Mohn.
Zach Brand, currently vice president of Digital Media and Digital Services, will step down at the end of April, according to NPR.