NBC CABLE – MORE VIEWERS, YOUNGER VIEWERS: Through Saturday, February 20, Olympics coverage on the cable networks of NBC Universal has reached nearly 50 million total viewers, up 48 percent from the comparable period in February 2009 (33.7 million).
Through Thursday, Feb.18, the Vancouver Games on the cable networks of NBCU are performing 46 percent above the February 2009 average and 71 percent above the prior four-week time period average among viewers; up 36 percent over the Feb. 2009 average and 57 percent above the prior four-week time period average in household rating, and 82 percent above the February 2009 average and 113 percent above the prior four-week time period average in the Adults 18-49 demo.
USA Network: Through Thursday, Feb. 18, the Olympics on USA Network are averaging 1.7 million viewers, up seven percent from the same time periods in Feb. 2009, and up 20 percent from the prior four-week viewer delivery before the Games. USA Networks viewers are, on average, more than four years younger than the same time periods in Feb. 2009.
MSNBC: MSNBC’s non-overnight programming is averaging 608,000 viewers an increase of 16 percent from the prior four-week period leading up to the Games and up two percent from the same period in Feb. 2009. The Olympics on MSNBC (through Thursday, Feb. 18) are attracting an audience with a median age of 47.1 years, 10.7 years younger than the February 2009 average, 14 years younger than the prior four week time period average.
CNBC: CNBC is averaging 788,000 viewers, pacing way ahead of the February 2009 comparable time periods (up 241 percent) and up 364 percent from the prior four-week viewer delivery before the Games. The Olympics on CNBC (through Thursday, Feb. 18) are attracting an audience with a median age of 44.2 years, 11.6 years younger than the February 2009 average, 10.6 years younger than the prior four week time period average.
(source: information provided by NBC)
