Olympics closing falls; ‘The Amazing Race’ hits premiere low

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NBC was number one Sunday among adults 18-49 and with total viewers. The final night of Winter Olympics coverage earned a 2.6 adults 18-49 rating from 7:00-8:30. Coverage of the closing ceremony earned a 3.3 adults 18-49 rating from 8:30-10:30 PM, down sharply from the 2010 Vancouver closing ceremonies, which earned a 5.5 adults 18-49 rating. On CBS, the premiere of The Amazing Race earned a 1.6 adults 18-49 rating, the lowest rating ever for a season premiere. The episode start time was delayed 13 minutes due to overrun of CBS golf coverage.

Sunday Overnight Nielsen ratings
Ratings/Share
NBC
FOX
ABC
UNIVISION
CBS
Adults 18-49
2.9/8
2.0/5
1.3/4
1.2/3
1.0/3
Adults 18-34
2.0/6
1.2/4
0.9/3
1.0/3
0.5/2
Total Viewers (millions)
13.52
6.30
5.11
2.93
5.52

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