Olympics continue to deliver for NBC

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How do 18-49 numbers like 11.2/32 and about 35.6M total households grab you? That’s what NBC did Thursday. CBS at least managed to break Univision’s grip on 2nd place.

Thursday Overnight Nielsen ratings
Ratings/Share
NBC
CBS
UNIVISION
ABC
FOX
CW
Adults 18-49
11.2/32
1.4/4
1.3/4
1.0/3
0.6/2
0.2/1
Adults 18-34
8.7/29
0.8/3
1.4/5
0.8/3
0.5/2
0.2/1
Total Viewers (millions)
35.697
4.780
3.501
3.106
1.597

0.583

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