Parks and Recreation up for NBC

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NBCThursday Results:

  • At 8 p.m. ET, “30 Rock” delivered a 1.4/4 in 18-49, 3.5      million viewers in a highly competitive time period versus CBS’s “Big      Bang Theory,” Fox’s “American Idol,” and ABC’s rebroadcast      “Wipeout.”   “30 Rock” is currently equaling      its 18-49 rating of the prior week.  Note that “30      Rock” originals have been adding 46 percent to these next-day      “live plus same day” ratings when Nielsen issues “live plus      seven day” results so far this season.
  • At 8:30 ET, “Parks and Recreation” (1.9/5 in 18-49,      3.8 million viewers overall) delivered its highest 18-49 and   total-viewer results since January 19 and equaled its best 18-49 rating      since November 17.  Week to week, “Parks and Rec” is up 12      percent in 18-49 rating (to a 1.9 from a 1.7) in a competitive time period      versus Fox’s “American Idol,” CBS’s “Big Bang Theory”      rebroadcast and ABC’s encore “Wipeout.”  “Parks”      built on its lead-in by 36 percent in 18-49 rating.  Keep in mind that on average this season,      original telecasts of “Parks” have been adding 36 percent to      their next-day “live plus same day” 18-49 rating when Nielsen      includes additional time-shifted viewing in “live plus seven      day” ratings.
  • From 9-9:31 p.m. ET, “The Office” (2.6/7 in 18-49, 5.0      million viewers overall) matched its highest 18-49 rating since February      2.  “The Office” built on its lead-in by 37 percent in      18-49 rating and 32 percent in total viewers.  “The Office”      is #2 among ABC, CBS, NBC, Fox and CW in adults 18-49 and #1 in adults,      men and women 18-34 in a competitive time period versus CBS’s “Person      of Interest,” Fox’s “Finder” and ABC’s “Grey’s      Anatomy” encore.  Note that on      average this season, “Office” originals have been adding 47      percent to their next-day “live plus same day” 18-49 rating when   Nielsen reports additional time-shifted viewing in “live plus seven    day” ratings.
  • At 9:31 ET, “Up All Night” (1.7/4 in 18-49, 3.5      million viewers overall) matched its highest rating since February 2 and      delivered its biggest overall audience since February 9, pending      updates.  Week to week, “Up All Night” is currently up 6  percent in 18-49 rating (to a 1.7 from a 1.6) and up 5 percent in total      viewers (3.541 million vs. 3.384 million).  In a competitive time      period versus the concluding half-hours of CBS’s “Person of Interest,”      Fox’s “The Finder” and ABC’s “Grey’s Anatomy” encore,      “Up All Night” is #1 among ABC, CBS, NBC, Fox and CW in adults 18-34 and      women 18-34, pending updates.  Note that “Up      All Night” originals have been adding 50 percent to these next-day      “live plus same day” ratings when Nielsen issues “live plus      seven day” results so far this season.
  • At 10 p.m. ET, “Awake”      (1.6/4 in 18-49,      4.3 million viewers overall) has in its first two weeks earned NBC’s two highest 18-49      ratings in this time period since December 8, pending updates.  Facing original      competition from CBS’s “The Mentalist” this week,      “Awake” is currently within 0.4 of a rating point of last week’s      2.0 rating in official nationals and within 0.3 of last week’s 1.9 in      fast-affiliate ratings.  In its second half-hour last night,      “Awake” remained within a tenth of a point of its first      half-hour (with a 1.5 rating vs. a 1.6).  In the time period,      “Awake” is #2 among ABC, CBS and NBC in adults 18-49, ahead of      ABC’s repeat of the “GCB” premiere, and is #1 in men 18-34.
  • Versus NBC’s season average in the time period prior to      “Awake,” last night’s telecast is up 33 percent in 18-49 rating      (with a 1.6 rating vs. a 1.2).

In Late-Night Metered Markets Thursday night:

  • In Nielsen’s 56 metered markets, household results were:      “The Tonight Show with Jay Leno,” 2.4/6 with an encore telecast;      CBS’s “Late Show with David Letterman,” 2.7/7 with an encore;      and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy Kimmel      Live,” 1.4/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49      results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore;      “Late Show,” 0.7/3 with an encore; “Nightline,” 0.8/4;      and “Jimmy Kimmel Live,” 0.5/3 with an encore.
  • At 12:35 a.m., “Late Night with Jimmy Fallon”      (1.2/4 in metered-market households with an encore) trailed CBS’s original      “Late Late Show with Craig Ferguson” (1.3/5).  In the 25      markets with Local People Meters, “Late Night” (0.6/4 in 18-49      with an encore) topped “Late Late Show” (0.4/3).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged      a 0.8/3 with an encore in metered-market households and a 0.4/3 in adults      18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)