Sure, there’s a lot of reports out there, sponsored by digital media denizens, that seek to paint a bleak picture for MVPDs and broadcast TV’s C-Suite by suggesting “cord-cutting” and digital delivery of video entertainment is more apparent than ever.
The latest report comes from Pew Research Center, however, and its findings regarding how young adults are consuming television programming need to be read — and fully digested — by every broadcast media executive today.