Interep announced Najoh Tita-Reid, Associate Marketing Director of Multicultural Marketing at Procter & Gamble, has been added to the group of leading national advertisers participating on a marketing panel, "The Strategic Importance of the African American Market to Help Grow Business," at the ninth annual Power of Urban Radio event on September 20th in New York.
Tita-Reid’s responsibilities at P&G include multicultural marketing, building capability, managing advertising agencies, and external relations. She is the architect of P&G’s new "My Black is Beautiful" campaign, whose goal is to make all African-American girls and women feel better about the way they are portrayed in media and, ultimately, feel better about themselves.
