The clothing retailer which includes The Gap, Old Navy and Banana Republic, has consolidated its $500 million global planning and buying assignment with incumbent Omnciom Group’s PHD (including the U.S). The agency added planning, radio and out-of-home buying for Gap, as well planning and buying in Canada.
PHD will be responsible for the company’s entire portfolio, which includes Gap, Gap Kids, Baby Gap, Old Navy, Banana Republic, Piper Lime and Athleta, says AdAge: “In winning one of the more high profile pitches of the year, PHD manages to retain one of its biggest U.S. clients while picking up some significant global business in the process. It’s also the first major win under new U.S. CEO Andrew McLean, the former worldwide chief business development officer at WPP’s GroupM.”
In late October McLean replaced Scott Hagedorn, who is now heading the Annalect Group, a new digital and data analytics agency within Omnicom Media Group.
