Talk Radio Network personality Phil Hendrie recently partnered with LEG Digital and Courtside Media’s Launchpad Digital Media. Consistently at the forefront of the digital frontier, Hendrie’s brand of comedy and entertainment makes for a perfect fit with LEG Digital, a creative agency that represents high profile entertainers like George Lopez, Jeff Dunham, Sugar Ray Leonard, Tommy Chong and Harry Shearer. LEG Digital is represented nationally for advertising sales by Launchpad Digital Media.
In an effort to take Hendrie’s fan base to the next level, the partners are implementing new strategies to further engage fans via social marketing platforms. To date, results have shown that in the last four months, Hendrie’s Twitter followers are up 28 percent, his Facebook audience is up 667 percent and his daily podcast monthly downloads are up 500 percent. The company also launched the weekly Phil Hendrie’s Mmm-Hmm, The Bobbie Dooley Podcast on their podcast network, www.TheSideShowNetwork.com, as well as www.PhilHendrieShow.com, iTunes and www.PodcastOne.com. Dooley’s first podcast garnered more than 15,000 downloads in three days.
Managing Partner at LEG Digital Darrin McAfee says, “I’ve been a huge fan of Phil’s for the last 15 years. Knowing and enjoying the magnitude of his talent, it’s obvious to me that he’s well on his way to the next plateau of his career.”
Hendrie’s Mmm-Hmm, The Bobbie Dooley Podcast features fan favorite Dooley, a member of the Western Estates Homeowners Association who frequently calls into Hendrie’s show to espouse her upper class opinions. On her podcast, she interviews celebrity guests. Her first was Actress Patricia Arquette. She has also interviewed Boxing Champion Sugar Ray Leonard and Comedian/Actor Joel McHale.
“I’m really, really, really excited about finally doing my own podcast and everything like that,” said Dooley. “The celebrities that I’ll interview are going to be exciting too and also excited! LOL!!”
LEG Digital specializes in developing and executing social media strategies for leading brands, traditional agencies, and globally-recognized artists and entertainers. The company provides in-house development resources and turnkey solutions for its clients across all platforms including custom web development, open graph integrations, application development and Facebook ad serving.
