Clear Channel CEO Bob Pittman told attendees at The Festival of Media in Rome that marketers need to revise their media mix and give more consideration to radio, which he said is a medium largely overlooked despite its “incredible return…Radio has done a terrible job of marketing itself and performs a unique function, especially as consumers continue to move on to mobile devices.”
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Clear Channel CEO Bob Pittman told attendees at The Festival of Media in Rome that marketers need to revise their media mix and give more consideration to radio, which he said is a medium largely overlooked despite its “incredible return…Radio has done a terrible job of marketing itself and performs a unique function, especially as consumers continue to move on to mobile devices.”
