Pittman: Marketers should give more consideration to radio

0

Bob PittmanClear Channel CEO Bob Pittman told attendees at The Festival of Media in Rome that marketers need to revise their media mix and give more consideration to radio, which he said is a medium largely overlooked despite its “incredible return…Radio has done a terrible job of marketing itself and performs a unique function, especially as consumers continue to move on to mobile devices.”

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

SHARE
Previous articleJeff Haley details Mediascape progress from NAB
Next articleSteve Burke: NBC winning the 18-49 game
Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.