This can’t lose, in a city so dedicated to their sports teams: CBS Radio Pittsburgh will debut the market’s first FM sports station on Monday, 2/15 beginning at 5:30AM. Sportsradio 93.7 The Fan has assembled a host of expert analysts and commentators to provide area listeners with a lineup of “all sports…all the time.” Available on-air, online at www.937thefan.com, as well as streamed live on a variety of mobile devices, The Fan will operate under the calls KDKA-FM.
Meanwhile, CBS Radio will merge the current B94 (WBZW-FM) popular hits format with its Hot AC Star 100.7, effective immediately. The mix of STAR 100.7 will now feature current hits from artists like Lady Gaga, Daughtry, Kelly Clarkson and the Black Eyed Peas plus favorites from the 90’s and 2000s like Pink, the Dave Matthews Band, Beyonce, Coldplay and Justin Timberlake. Looks like B-94’s HD2 (Party Radio) and HD3 (KDKA-AM simulcast) formats will stay the same.
Bubba, a longtime fixture on the B94 morning show, will move to the same time-period on STAR along with current hosts J.R. Randall and Shelley Duffy. B94’s Melanie Taylor will host midday’s on STAR (Monday-Friday 9:00AM-2:00PM) with current STAR personality Scott Alexander anchoring weekday’s from 2:00-6:00PM.
93.7 The Fan will be locally programmed by veteran radio exec Terry Foxx who most recently was PD for ESPN Radio. Foxx has been working closely with CBS Radio’s Mark Mason on the station’s presentation. Mason was the programming architect of the country’s first all-sports station, WFAN in New York, when it debuted in 1987.
Michael Young, SVP/Market Manager of CBS Radio Pittsburgh, said, “Sportsradio 93.7 The Fan is being built for Pittsburgh’s sports fans who are simply the best in the country. We’ll feature an array of opinionated, compelling and very talented local talk-show personalities who will be highly engaged in discussions and commentary driven by our listeners.”
Veteran NewsRadio 1020 KDKA Sports Director Jeff Hathhorn will assume the same position for the FM outlet and provide updates and reports from the field along with Kalena Bell and Jim Colony. The station’s lineup and complete roster of talent will be announced prior to the launch of the station.
