Poll: Social media’s influence on buying decisions not strong

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gallupOnly 5% of US adult consumers using social media sites say that these have any significant influence on their purchasing decisions according to a new study. Gallup polled 18,000 people about the influence of social media on their buying decisions as part of its State of the American Consumer report and found 62% claimed social media had “no influence at all” while 30% admitted it had “some influence”.

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