All polls
Perfomance Rights Act - Powered by Harker Research
RBR-TVBR readers rejected PRA negotiations two weeks ago. 8/23 NAB explained the proposal and wants the industry’s opinion, so we’ve simplified the answers and we're putting it before you again:
Yes, NAB should continue to pursue a deal
(23.4%)
(23.4%)
No, NAB should unconditionally oppose PRA
(76.6%)
(76.6%)
Listener Panel - Powered by Harker Research
Does your station utilize a panel of listeners from:
Facebook
(23.4%)
(23.4%)
Twitter
(0%)
(0%)
Both
(10.64%)
(10.64%)
None of the above
(65.96%)
(65.96%)
Performance Rights Act - Powered by Harker Research
Do you support the NAB continuing to negotiate with musicFirst on a mutually agreed version of the Performance Rights Act to be voted into law by the US Congress?
Yes, the terms are acceptable
(7.27%)
(7.27%)
Yes, but the terms need some work
(10.3%)
(10.3%)
I’m undecided
(6.67%)
(6.67%)
No, stop the talks and work to block any PRA
(75.76%)
(75.76%)
Local Websites - Powered by Harker Research
Who has the strongest local Internet site in your market?
The daily newspaper
(30.59%)
(30.59%)
A television station
(28.24%)
(28.24%)
A radio station
(23.53%)
(23.53%)
Another type of Website
(17.65%)
(17.65%)
Local News - Powered by Harker Research
Our approach to our local news operation is:
Strictly go-it-alone approach
(56.76%)
(56.76%)
Partner with 1 or 2 other-media local news ops
(32.43%)
(32.43%)
Partner with 3 or more other-media local news ops
(2.7%)
(2.7%)
We don’t do local news
(8.11%)
(8.11%)
FCC’s Indecency Enforcement - Powered by Harker Research
How will your programming change if the federal court ruling against the FCC's indecency enforcement stands?
Not at all
(57.89%)
(57.89%)
We might get a little edgier
(19.3%)
(19.3%)
We will do anything to get ratings
(22.81%)
(22.81%)
The Digital Age - Powered by Harker Research
Is your station ready for a digital future?
Yes, we are going full-bore and making money
(27.38%)
(27.38%)
Yes, but we outsource it and the ROI isn’t great
(10.71%)
(10.71%)
No, we don’t have the skill set to make it work
(17.86%)
(17.86%)
No, we don’t have the budget
(27.38%)
(27.38%)
No, we focus on our core on-air product only
(16.67%)
(16.67%)
2010 FIFA World Cup - Powered by Harker Research
Did you watch/listen to the FIFA World Cup?
Yes, I’m a big fan of soccer
(29.87%)
(29.87%)
Yes, I’m kind of new to the game
(17.53%)
(17.53%)
No, I have no interest in this sport
(52.6%)
(52.6%)
RAB/NAB Radio Show - Powered by Harker Research
Are you going to the Radio Show in DC?
Yes
(19.69%)
(19.69%)
No
(64.57%)
(64.57%)
Haven't decided yet
(15.75%)
(15.75%)
Local Advertising - Powered by Harker Research
What category is driving your station's local advertising?
Communications/Cellular/Utilities
(9.3%)
(9.3%)
Television/Networks/Cable Providers
(11.63%)
(11.63%)
Auto Dealers/Manufacturers/Rentals
(37.21%)
(37.21%)
Financial Services
(4.65%)
(4.65%)
Grocery/Convenience/Liquor Stores
(6.98%)
(6.98%)
Other
(30.23%)
(30.23%)
Interns - Powered by Harker Research
How many interns do you currently have at your station?
None
(45.61%)
(45.61%)
1-3
(29.82%)
(29.82%)
4-6
(5.26%)
(5.26%)
7-10
(8.77%)
(8.77%)
More than 10 roaming the halls
(10.53%)
(10.53%)
Mobile Apps - Powered by Harker Research
How many apps do you have installed on your BlackBerry or iPhone?
20 or more
(30.56%)
(30.56%)
10-19
(11.11%)
(11.11%)
1-9
(23.15%)
(23.15%)
No apps at all
(35.19%)
(35.19%)
Rejected Advertising - Powered by Harker Research
How many times per year do you have to turn down ads due to unacceptable content?
Less than 5 times a year
(51.28%)
(51.28%)
5-10 times per year
(21.79%)
(21.79%)
10-25 times per year
(12.82%)
(12.82%)
More than 25 times per year
(14.1%)
(14.1%)
American Idol - Powered by Harker Research
How many more years will "American Idol" air on Fox?
Next year will be the last
(55.36%)
(55.36%)
2-5 is all that’s left
(34.52%)
(34.52%)
It will go on beyond the next 5 years
(10.12%)
(10.12%)
Facebook Fans - Powered by Harker Research
How many fans does your station have on Facebook?
10000
(9.72%)
(9.72%)
5000-9999
(4.17%)
(4.17%)
1000-4999
(19.44%)
(19.44%)
Less than 1000
(31.94%)
(31.94%)
None - we don't have a page
(34.72%)
(34.72%)
In-Car Internet - Powered by Harker Research
How will Internet connectivity in future car dashboards affect listening numbers?
It will hurt in-market numbers for terrestrial stations when most carmakers offer it.
(45.45%)
(45.45%)
It will mainly put a dent in satellite radio, not so much with terrestrial stations.
(30.58%)
(30.58%)
It will have little significance – many are listening now via SmartPhones and the in-car numbers are very small.
(23.97%)
(23.97%)
Apple iPad - Powered by Harker Research
Will you be buying an Apple iPad?
Already own one
(9.44%)
(9.44%)
Yes
(22.22%)
(22.22%)
No
(68.33%)
(68.33%)
2010 Political Spending - Powered by Harker Research
How do you expect political spending to go in your market this year?
Hot - There are several races in my area
(39.53%)
(39.53%)
Warm - We have a few hot races
(32.56%)
(32.56%)
Cool - The races aren't all that competitive
(4.65%)
(4.65%)
Ice Cold - Incumbents aren't going anywhere
(23.26%)
(23.26%)
3D Television - Powered by Harker Research
Will 3D television catch on?
Yes, it is great!
(9.14%)
(9.14%)
Not until they get rid of the special glasses.
(54.29%)
(54.29%)
No, it is just a passing fad.
(36.57%)
(36.57%)
TV Spectrum for Broadband - Powered by Harker Research
Should broadcast television stations sell spectrum back to the FCC for broadband use?
Yes, in this business climate any source of income should be taken, even this one-timer.
(19.77%)
(19.77%)
No, to compete in the future television stations need all of the spectrum they have.
(80.23%)
(80.23%)
Station Prizes - Powered by Harker Research
What is the hottest prize you’ve given away in the past year?
$5000 or more in value
(31.43%)
(31.43%)
$1000-$4999 in value
(28.57%)
(28.57%)
$500-$999 in value
(11.43%)
(11.43%)
$0-$499 in value
(28.57%)
(28.57%)
Radio Ratings Services - Powered by Harker Research
Which radio ratings service do you think is best?
Arbitron PPM
(37.11%)
(37.11%)
Arbitron diary
(12.58%)
(12.58%)
Nielsen sticker diary
(12.58%)
(12.58%)
Eastlan telephone recall
(6.29%)
(6.29%)
None of them
(31.45%)
(31.45%)
2010 Revenue - Powered by Harker Research
In light of current pacings and forecasts, I expect my broadcasting company’s 2010 revenue to be:
Up more than 5%
(46.77%)
(46.77%)
Up, but less than 5%
(23.39%)
(23.39%)
Flat with 2009
(8.87%)
(8.87%)
Down
(20.97%)
(20.97%)
Conan on FOX? - Powered by Harker Research
Should Fox sign Conan O'Brien to compete head-to-head with Jay Leno and David Letterman?
Yes, we need Conan back on TV!
(40.23%)
(40.23%)
No, two late night talk shows are plenty.
(39.94%)
(39.94%)
Huh? That’s past my bedtime.
(19.83%)
(19.83%)
Music Sales - Powered by Harker Research
How long will it take for digital downloads to outsell cd's?
This year
(22.22%)
(22.22%)
1-3 years
(49.71%)
(49.71%)
4-6 years
(16.37%)
(16.37%)
Never
(11.7%)
(11.7%)
Performance Rights Act - Powered by Harker Research
Will the Performance Rights Act pass Congress this year?
Yes
(6.67%)
(6.67%)
No
(93.33%)
(93.33%)
PPM Transition - Powered by Harker Research
Has the transition to PPM been a help or hindrance to generating sales?
It's been a help
(29.51%)
(29.51%)
It's been a hindrance
(42.62%)
(42.62%)
It's had no impact
(27.87%)
(27.87%)
Howard Stern as an "American Idol" judge? - Powered by Harker Research
Should Howard Stern succeed Simon Cowell as a judge on Fox's "American Idol"?
Sure, it needs some Stern flavor.
(24.84%)
(24.84%)
No way, it would ruin "American Idol".
(47.71%)
(47.71%)
Doesn't matter, without Simon the show is doomed.
(27.45%)
(27.45%)
Online Revenue vs Over the Air Revenue - Powered by Harker Research
The internet for many is the new gateway in building asset value and revenue streams. How many years before online revenue exceeds over the air revenue?
Less than 5 years
(77.69%)
(77.69%)
5-10 years
(5.87%)
(5.87%)
11-20 years
(4.5%)
(4.5%)
Never
(11.94%)
(11.94%)
Recession Rebound? - Powered by Harker Research
Is your radio/TV station experiencing a recovery from the recession?
Yes, ad sales are pacing up double digits!
(23.08%)
(23.08%)
Yes, ad sales are pacing up single digits!
(23.08%)
(23.08%)
Well, it’s still kind of flat.
(33.57%)
(33.57%)
No, we’re still pacing down.
(20.28%)
(20.28%)
Radio Ads on Television - Powered by Harker Research
When was the last time your radio station placed ads on television?
I can’t remember, it’s been so long
(64.91%)
(64.91%)
Within the past two years
(3.51%)
(3.51%)
Within the past year
(12.28%)
(12.28%)
Currently running spots
(19.3%)
(19.3%)
Broadcasters Foundation Award - Powered by Harker Research
Was the Broadcasters Foundation of America right in accepting funding to create a Lowry Mays Excellence in Broadcasting Award?
No, that money is tainted
(68.54%)
(68.54%)
Yes, take the money despite the source
(15.73%)
(15.73%)
Yes, and stop bashing Lowry
(15.73%)
(15.73%)
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