Poltrack sees ad growth; details new media consumption

0

David PoltrackSpeaking at the annual UBS Global and Media Communications Conference in NYC 12/9, said CBS Chief Research Officer David Poltrack said the growth of streaming options is allowing “the elusive younger audience access to the network’s programming.”


He said the streaming audience is 16 years younger than the network’s typical broadcast viewer

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

SHARE
Previous articleBroadcasters honored at VAB event
Next articleiTunes Radio hires Mike Pallad from Cumulus
Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.