Poltrack sees ad growth; details new media consumption


David PoltrackSpeaking at the annual UBS Global and Media Communications Conference in NYC 12/9, said CBS Chief Research Officer David Poltrack said the growth of streaming options is allowing “the elusive younger audience access to the network’s programming.”

He said the streaming audience is 16 years younger than the network’s typical broadcast viewer

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.