The Nielsen May PPM is a big one and today’s summary covers the delayed LA numbers, along with St. Louis and Pittsburgh. With timing better than that old April / May Arbitron, the numbers give a forecast barometer for programming & positioning, sales & strategy:
2. LOS ANGELES. Take two. Top Shares & Cume: #1 Double Win CHR KIIS/KVVS 5.3 share 3,564,900 cume, Classic Hits KRTH 5.1 2nd at #5 cume, Hot A/C KBIG 4.8 #3 share #2 cume, #4 cume & #4 share is RymCHR KPWR at 4.4, A/C KOST has a 4.2 for 5th share 3rd cume. Mar/Apr/May Share Gains: Classic Hits KRTH +.9, Spanish CHR KXOL +.5 and +.4 each for Romantica KLVE, Classic Rock KSWD, Urban A/C KTWV and Sports KLAC. M/A/M Declines: Hot A/C KOST -.8, Mod.Rock KYSR/KSRY -.8, Talk KFI -.5, Reg. Mexican KDLD/KDLE -.5 Cluster Total Shares: CCU-E 23.4; CBS 20.9; UNIVISION 9.7.
21. ST. LOUIS. Emmis Classic Hits KIHT and ModRock KPNT included. Top 5 Shares: News/Talk KMOX 7.9, Country WIL/F 7.5, Oldies KLOU 6.4 tie with Rock KSHE, Country KSD 6.0. #1 Cume: CHR KSLZ 712,500 at #9 share, Adult Hits WARH #2 cume & #8 share, KLOU #3 cume & share, Hot A/C KYKY #4 cume #6 share, KSD 5 and 5. March/April/May Share Gains: KMOX +1.3, KSD +.6, KLOU +.4, WIL +.2, KSHE +.2. M/A/M Declines: UrbanContemp WHHL -1.3, CHR WSLZ -.9, WARH -.6, KYKY -.5. Cluster Leaders: CBS 18.6, EMMIS 16.9, HUBBARD 15.4, CCU-E 13.7.
25. PITTSBURGH. CBS N/T KDKA/A and Sports KDKA/F included. Top 5 Shares: Classic Hits WWSW/F 8.0, Adult Hits WRRK 7.6, Rock WDVE 7.0, CHR WKST/F 6.9, Country WDSY/F 6.9. Top Cumes: Classic Hits WWSW/F #1 cume & share, WKST/F #2 & #4, WRRK #3 & #2, WDVE #4 share and #3 cume, Hot A/C WBZZ is #5 & #6. March/April/May Share Gains: Sports KDKA/F +1.1, Hot A/C WBZZ +.5, ModRock WXDX/F +.3, Talk WPGB +.3, WDSY/F +.2, WRRK +.2. M/A/M Declines: KDKA -1.3, Rock WDVE -1.0, CHR WKST -.8, News/Talk WESA -.5, Hot A/C WLTJ -.3. Cluster Leaders: CCU-E 28.9, CBS 22.1, STEEL CITY 11.8.
–Clark Smidt – Media Connects
[email protected] 978 470 2120 www.broadcastideas.com
