PrecisionDemand awarded patent for TV ad targeting

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precisiondemandPrecisionDemand, provider of data-driven TV ad targeting, has been awarded a patent for its proprietary automated technology. The patent, says the company,  makes PrecisionDemand the only media company able to effectively help advertisers leverage Buyer Targeting–the practice of mining set top box data, as well as advertiser first-party customer data, to target TV ads to media with the highest probability of a likely purchase intent.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.