“Pretty Little Liars” Stands as ABC Family’s No. 1 Series Launch on Record Across Target 18-34 and 12-34 Demos, Teens and Female Teens, and No. 2 Behind “Secret Life” in Key 18-49 Demos. Is Cable’s No. 1 Series Debut of the 2009/10 Season in Females 12-34, Beating MTV’s “Teen Mom” and “Hard Times of RJ Berger”. Ranks as Tuesday’s No. 1 TV Show in Female Teens and Tops All of Cable in Core 12-34 Demos and Teens. Easily Ranks as Cable’s No. 1 Program in the Hour Across All Key Demos, and No. 2 in Total Viewers.
Posts ABC Family’s Best Tuesday 8 O’clock Numbers in Nearly Two Years Across Key 18-34 and 12-34 Demos, Teens and Female Teens. Delivers Double-to-Triple Digit Percent Increases Over Year-Ago Time Period Averages in All Target Demos. ABCFamily.com Draws Over Half a Million Unique Visitors, Marking Its Highest Trafficked Day Ever.
“Pretty Little Liars” (8:00-9:00 p.m.) ABC Family’s newest original series, “Pretty Little Liars” launched as the net’s No. 1 series debut ever in Adults 18-34 (837,000), Women 18-34 (657,000), Viewers 12-34 (1.7 million), Females 12-34 (1.5 million), Teens (904,000) and Female Teens (853,000). Moreover, “Pretty Little Liars” stood as the net’s second-most-watched series premiere on record in target 18-49 demos, behind only “Secret Life’s” debut (7/01/08): Adults 18-49 (1.1 million) and Women 18-49 (854,000).
Impressively, “Pretty Little Liars” now stands as cable’s No. 1 original series debut of the 2009/10 season in Females 12-34, topping MTV’s “Teen Mom” and “Hard Times of RJ Berger” in the key demo.
On Tuesday, “Pretty Little Liars” claimed the No. 1 show on TV in Female Teens, topping the season finale of FOX’s “Glee.”
Versus all cable programs Tuesday night, “Pretty Little Liars” ranked No. 1 in key 12-34 demos and Teens, and also ranked as the No. 1 scripted show in both Women 18-34 and Women 18-49.
“Pretty Little Liars” was easily cable’s No. 1 program in the hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens, and No. 2 with Total Viewers (2.5 million), behind only “The O’reilly Factor.”
“Pretty Little Liars” generated ABC Family’s best deliveries in the hour since “Secret Life” premiered in the timeslot in July 2008 in Adults 18-34, Women 18-34, Viewers 12-34, Females 12-34, Teens and Female Teens.
“Pretty Little Liars” catapulted over year-ago time period levels (6/09/09), jumping by 67% in Total Viewers (2.5 million vs. 1.5 million), by 132% in Adults 18-34 (837,000 vs. 361,000), by 55% in Adults 18-49 (1.1 million vs. 732,000), by 247% in Viewers 12-34 (1.7 million vs. 502,000) and by 541% in Teens (904,000 vs. 141,000).
Between Monday’s season premiere of “Secret Life” and Tuesday’s debut of “Pretty Little Liars,” ABCFamily.com drew in over half a million unique visitors to the site yesterday, marking its highest trafficked day ever.
(Source: ABC Family -Nielsen Media Research, National Ratings, 6/8/10, Live + SD. 2009/10 season=9/28/09-6/8/10. Year-Ago: 6/09/09. ABC Family: Nov. ’01- to date.)
