Radio Disney and Rick Dees’ Dees Entertainment announced a distribution agreement that will provide stations across the US access to “Radio Disney Top 30,” a weekly program featuring the most popular songs among kids and families. The deal is expected to increase Radio Disney’s brand affinity and reach through Hot AC and Top 40 stations, and through local cross-promotional opportunities and events.
Dees Entertainment syndicates over 50 hours of content each week including five editions of the Rick Dees Weekly Top 40 countdown show to over 1,000 affiliates worldwide.
The three hour Radio Disney Top 30, hosted by popular on-air personality Ernest “Ernie D” Martinez, originates from Radio Disney’s Burbank studios.
In making the announcement, Phil Guerini, Vice President, Programming and General Manager, Radio Disney, said, “One of our greatest attributes is that parents consider Radio Disney to be a trusted music-centric environment that encourages connections between them and their kids as they listen together.” He continued, “Rick Dees is a visionary who has long tapped into exactly what people want in pop music so we stand to benefit enormously from the expertise and resources of the global business he’s built.”
Dees Entertainment’s Joe Kieley and Bob Catania will oversee affiliate relations.
