Want to hear that song from TV On The Radio on your television?
There’s now an easier way to get the task done, thanks to a newly forged partnership between Comcast and iHeartMedia that makes the iHeartRadio digital platform available on all Xfinity X1 systems.
The addition to Xfinity is another boost to broadcast radio in its quest to recapture in-home listening lost to a myriad of other audio entertainment options.
According to Nielsen, nearly half of all music listening (44%) happens in the home. Now, it can include access via a device traditionally used for video entertainment — and can also include AM and FM radio stations or on-demand streaming audio selections.
With Wednesday’s announcement (11/29), customers of both services will be able to use their voice remote to launch iHeartRadio or browse and select stations integrated throughout related sections of Xfinity On Demand.
Comcast will be rolling out service to capable X1 set-top boxes in the coming weeks.
“We are excited to team up with Comcast to bring iHeartMedia’s massive catalog of live radio stations to the highly innovate Xfinity X1 platform,” said Michele Laven, President of Strategic Partnerships Group for iHeartMedia. “We will continue to push boundaries and explore new opportunities for consumers to interact with the iHeartRadio brand. Our goal is to ensure that the music and trusted personalities our listeners love are seamlessly available whenever and wherever they are, across the products and services they use most. The new iHeartRadio X1 integration is a perfect addition to our platform offerings that we know listeners will love.”
Following the initial roll out, iHeartRadio will continue to expand the music offering available on X1, including iHeartRadio’s curated playlists, custom artist radio stations, podcasts, as well as the ability to call up a specific station or DJ directly with the voice remote.
Specifically, customers will be able to listen to their favorite radio stations by saying “Listen to iHeartRadio” into the voice remote, or by navigating to the iHeartRadio app located in the apps section of X1.
Future phases of the app will include the ability to search and access popular stations and DJs by saying voice commands like, “New York’s Z100 on iHeartRadio,” “Chicago’s 103.5 KISS FM on iHeartRadio,” or “Listen to Elvis Duran on iHeartRadio.”
Curated playlists and individual stations will also be integrated throughout the Xfinity On Demand menu.
“Music continues to be an important part of the X1 in-home entertainment experience, and we are providing X1 customers with even more choice in how, when and where they enjoy it,” said Nancy Spears, Vice President, Digital Media Distribution and Monetization at Comcast Cable. “Whether they are looking for background music or want to entertain a crowd, the addition of iHeartRadio to X1 will add even more value to their Xfinity TV subscription, and continue to differentiate X1 as the go-to destination in the home for accessing all of their favorite content in one place.”