RAB gets interactive
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Radio sellers don't just sell radio spots anymore. So, the latest online training course from the RAB is Selling Interactive Advertising, designed to help radio sales professionals access their share of the emerging 17 billion bucks interactive advertising market. RAB says the new course was developed in response to the high interest that was generated from the RAB's recent Making Money on the 'Net session conducted by the John Potter and Dave Casper.
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