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CBS Radio to blow up 94.7 in DC

30 March, 2009 03:25:00
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And the format switches just keep coming: Blowing up the Classic Rock format of WTGB-FM DC, John Mayer, Kelly Clarkson, Maroon 5, Natasha Bedingfield, Sheryl Crow and Daughtry are coming to 94.7 Fresh FM in DC on Monday, April 6.  The station will be available on-air in Washington, D.C., streaming online at www.947freshfm.com, and via a number of mobile devices, playing music from the 90s through today, and offering a comprehensive interactive experience. For HD2, they will offer Alternative rock and will continue to simulcast WJFK-FM on HD3.

Listeners will be able to connect with the station through texting (94794), by commenting directly on the website, or joining fellow audience members on outlets such as Facebook, MySpace and Twitter for real time updates and discussions.

Greg Dunkin will serve as program director of the station.  Dunkin is one of the original architects of the format and has successfully helped launch Fresh FM stations in major markets across the country, including New York and Chicago.

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Subscribe to comments feed Comments (11 posted):

Scott on 01 April, 2009 09:29:08
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We already have three frequencies (107.3, 97.1, and 99.5) that play the type of music that "Fresh" will play. We don't need a fourth. A very poor decision by CBS which will make an already bad market even worse.
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Lydia on 03 April, 2009 10:05:03
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Big mistake. Do you realize how many other stations play fresh crap. Classis rock stations are few and far between. May the fresh fall like the stock market. The corporates who make these big choices prove every day just how not in contact they thing they are with what the public wants. You must have worked for AIG or GM.
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Jill on 03 April, 2009 10:36:30
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As a marketing professional, I can say with confidence that CBS has mis-judged the wash/baltimore radio market. Classic rockers are the demographics here that commute, listen to radio in the car (and its advertisers), and SPEND MONEY. CBS your advertisers won't like this. Wake up while you still have a shirt on your back.
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Daniel on 06 April, 2009 10:49:31
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Heard some of the change this morning. Ye Gods, I can't think of many in DC who'll listen to that music, spat out by an automated machine.
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Kelly on 07 April, 2009 10:04:40
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I am a lifelong listener of 94.7 in Washington DC. I changed the preset in my car for it this week. We do not need another pop station in DC. Goodbye 94.7
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John on 07 April, 2009 12:27:47
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My favorite radio station gone. RIP 94.7
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Greg on 07 April, 2009 02:37:58
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Why is it our nations capital can't have a decent radio station, but when I travel there are great stations across the US. Can't they give RNR more power so we can hear it in DC area?
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Carl Marcucci on 08 April, 2009 10:39:40
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Because of 103.1 in Frederick, MD and 103.1 in Culpeper, VA....if they would sell to RNR, the FCC would allow a major power increase, or trimulast RNR on their existing towers...would be nice!
It would be better if CBS Radio brought back the old HFS to DC (the one that was pre-1996)
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Rick on 08 April, 2009 03:27:35
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Starting to see why radio executives are not well thought of. Why not be different? Classic Rock is needed in this area. If you wanted ratings, why not go Hispanic? Certainly will get more listeners than another clone station.
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DC Listener on 08 April, 2009 08:02:05
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FRESH music? It's only fresh because nobody wants to hear it so it isn't played. 94.7 went from good to the Globe, and now to the same as 97.1 and 107.3
How about some real music! This new station has been removed from my radio. Thanks alot, guess we can call up XM.
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on 11 May, 2009 11:39:53
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I used to listen to 94.7 The Globe since it was the only station that was different from the norm. now its like my other preset channels. Lame.

The Fresh = The Fail.
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