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Sirius XM on dis-honor roll

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When Sirius Satellite Radio was growing subscriber numbers and its stock price, despite also growing losses, CEO Mel Karmazin was a darling of TheStreet.com. But the editors turned on him when things went south and now the financial website has named the merged Sirius XM to its list of “The Worst-Run Companies of 2009.”

Scott Rothbort, who began the annual corporate critique in 2006, bashed Sirius XM as the merger of two poorly managed and capitalized companies. “That this company hasn't made my list in the past is a major oversight on my part,” he declared. Rothbort assailed the satellite radio company for spending too much to lock up big name talent and relying on the auto industry to handle its sales. “Its date with destiny will be in bankruptcy court,” he declared.

The other two companies making the list this year are Advanced Micro Devices and Jamba Juice.

RBR-TVBR observation: We would have agreed with much of Rothbort’s analysis a year ago, but Sirius XM is a very different company today, following the recapitalization that Karmazin pulled off in February.

With the investment from Liberty Media, Sirius XM avoided a Chapter 11 filing and cleaned up its balance sheet considerably. It’s been producing positive cash flow and, despite declining subscriber numbers in the face of falling auto sales, is on solid financial footing.

We still don’t think subscription satellite radio is ever going to be more than a niche business, but Karmazin deserves lots of credit for making the company viable. Sirius XM hardly deserves the label of one of the “worst run companies” of the year.

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Subscribe to comments feed Comments (8 posted):

Napoleon Dynamite on 21 October, 2009 02:38:00
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Agree with your comments at the end of the article. Sirius XM, although still recovering from a long approval from the FCC in 2007 and 2008, is beginning to pull itself together. Just about every single new vehicle off the production line has the SAT Radio capability. They are just releasing the XM Skydock that integrates mobility playing SAT Radio via a iTouch and iPhone. Blackberry (a Canadian company with a huge customer base that knows the benefit of SAT Radio) is integrating it in their future models. A matter of time when someone builds a home docking station that has a SAT Receiver in it to leverage the new Skydock success. They are now explanding capabilities with car Nav Systems to bring Sirius Traffic and SAT TV into vehicles (and probably small handhelds in time). It is mind blowing what CONTENT capabilities this has in every way. They need to figure out the endless advertising opportunities with the multiple channels and build the right partnerships. I think we are just beginning to see this coming around with some surprise announcements around the corner. Mainstream Radio is going to need to figure out how to play along with this - I think the SAT and Traditional AM/FM needs how to not fight against each other and learn how to compliment each other. We will see...Remember when you mother said "we will never pay for TV" .. hmmm
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M. Bernstein on 21 October, 2009 03:03:06
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Interesting situation for Sirius XM. As the previous poster said, the FCC almost single handedly destroyed them for the 2 year approval process. If you have ever been part of an M&A process, moving fast and integrating at light speed is the key to a good merger and the bottom line. Sirius and XM were not even given a chance and had to somehow manage perceptions and expectations with the investors and poor morale with employees on both sides. Then the Economy takes the biggest hit since the great depression. With the life support of Liberty (who sees the potential, obviously), Sirius XM is able to move forward with their M&A activities and pull their pants back up.
Between the market manipulation and the threat this brings to other media channels, they have had to fight hard and they are starting to come over the hill charging. Exciting times ahead for this company. It is very sad that the Cramer clan does not see it this way. Not a stupid bunch over at “The Street”, so one has to wonder why all the constant bashing of this company.
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lacy on 21 October, 2009 06:29:32
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wonder what media you looking out for!
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tom on 21 October, 2009 09:47:30
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I wonder if these writers wake up and say im some desperate scum who writes spam for penny stocks and my other job is to get paid by terrestrial radio to regurgitate and re-write the same old scare tactics, when there the ones probably investing in it....
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Nancy Gilliam on 21 October, 2009 09:55:22
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Wow, I thought the comments were far and spot on. When you look at the history of this company and the potential they have (if managed properly going forward), you have to wonder why such the harsh critics. Not an investor, but someone looking to by the kids in college a special Christmas present - am learning a lot about business manipulation in my search through Google. Maybe a future investor if the Skydock works properly after I buy it.
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Richard Keane on 21 October, 2009 10:27:56
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Thank you for your honest reporting.

There seems to be a rift between the owner of the Street.com Jim Cramer and Mel Karmazin, which is why Jim Cramer has writers attack Sirius XM Radio every week with mis- information.

It is nice to see a writer step up to the plate and report about a false article, one of many from the Street.com. also, Motley Fools attacks them every other day. It is like they are in collusion together to attack Sirius XM Radio.

Thank you

Richard Keane, narrator Stock Shock
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John Zarlino on 22 October, 2009 08:46:50
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I will keep this simple for the "big boys" If you want ice you have to freeze it yourself or buy it. You can't buy paid satilite from anyone in the US other that Sirius XM. Keep bashing is the company please. I hope we go to the pink sheets, save the listing costs. This way the smaller investor can put some away for the kids college education.
John Zarlino
Your Car Guy
jdzarlinoyourcarguy@yahoo.com
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Superdave on 02 November, 2009 12:27:41
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"It’s been producing positive cash flow "

LMAO ...it really is funny to read such ignorant posts, they have never even been CLOSE to a profit let alone having positive cash flow...this is why y'all have lost 95% and still insist you'll still get rich on this POS dot-bomb.

Hva efun watching your darling steal your shares from you when Liberty takes it private.

PS Don't forget, liberty can convert shares and own an instant 40% you will refuse to accept that it will decimate you again.

I love ignorance...God I love it!!!!
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