XM holds upfront soiree with national buyers

Last night in NYC, XM Satellite Radio held an upfront presentation to the ad community, especially national radio buyers. The event featured Country artist Faith Hill. This is not the first upfront event for XM, but they don't do one every year. XM sells News, Talk and Sports inventory, with a few music formats that Premiere sells inventory on via the original deal with CC Radio and XM. It was held at Trump Place (overlooking Central Park), as XM is involved with "Jazz at Lincoln Center" there. There were cocktails/ ours d'oeuvres, a presentation and then the concert.

RBR observation: Did you know that the XM website is one of the most trafficked ones out there, due to folks tuning in online? Funny, they don't yet sell banner ads there. Hmmm.....maybe they should offer a free streaming option with audio ads inserted?

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