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Top level radio posse pushes cellular FM

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A group of corner office radio executives paid visits to four of the five FCC commissioners, explaining the public safety benefits of an FM requirement for cell phones. They also took advantage of the opportunity to push a power increase for HD service.

The group included Lew Dickey, Chairman and CEO, Cumulus Media, Inc.; David Field, President and CEO, Entercom Communications Corp.; John Hogan, President/CEO Radio, Clear Channel Radio; Steve Newberry, President and CEO, Commonwealth Broadcasting Corporation; Bruce Reese, President and CEO, Bonneville International Corporation; Jeff Smulyan, Chairman and CEO, Emmis Communications Corporation; Peter Smyth, President and CEO, Greater Media Inc.; and Farid Suleman, Chairman and CEO, Citadel Broadcasting Corporation.

They took their case to all commissioners and key staff except Chairman Julius Genachowski.

They said that an FM presence on cell phones would have a huge public safety benefit and urged rapid adoption of the NPR/iBiquity agreement on a power increase for HD radio.

RBR-TVBR observation: Broadcasting is the only reliable source of mass communication in times of crisis. In areas suffering physical devastation, it often takes wire-bound communications technologies weeks and sometimes months to regain full operational status. All an FM station needs is a certain amount of gear, a gasoline-powered generator and a place to hang an antenna (should its tower be down) to get back up after it has been knocked down.

The White House, Congress and the FCC should all get behind this common sense proposal.

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Subscribe to comments feed Comments (5 posted):

Pocket Radio on 2009-11-11 17:23:13
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"FCC Inquiry on Mandate for HD Radio on Sirius Receivers"

"That last issue, the FCC statutory authority to adopt rules in this area, is a general question considered in several other recent FCC proceedings... Rules requiring that equipment manufacturers take certain actions have run into problems in the Court of Appeals in the recent past as the FCC has only limited jurisdiction over such manufacturers..."

http://tinyurl.com/lvmtat

Godd-luck with that one - it would probably violate antitrust laws, too. The cellular industry is already rolling out an emergency alert system:

"Multimedia Broadcast Multicast Service"

"Multimedia Broadcast Multicast Service (MBMS) is a broadcasting service that can be offered via existing GSM and UMTS cellular networks... MBMS uses multicast distribution in the core network instead of point-to-point links for each end device. MBMS will start to be rolled out in cellular networks during 2008... The broadcast capability enables to reach unlimited number of users with constant network load. Further it also enables the possibility to broadcast information simultaneously to many cellular subscribers for example emergency alerts... Cellular TV Broadcasting and MS will give the cellular service providers a very considerable return on their investment in 3G licences and will bring forward the launch of 4G."

http://tinyurl.com/2hyaly
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on 2009-11-12 11:04:26
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Regarding Pocket Radio's comment. If the cell tower in your immediate area is knocked out of action because of a disaster, you will generally not get a signal. Due to the larger coverage areas of FM and AM broadcasts you will likely still get several radio signals to get emergency info and if using HD radio's data stream, emergency text data can be continually streamed instead of an announcer continually repeating repeating the critical emergency info.
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Pocket Radio on 2009-11-12 12:56:52
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@on 2009-11-12 11:04:26: Even at $5 per cell phone, this would cost tens-of-millions. Can't mandate FM tuners into anything - HD Radio tried with Satrad and failed. Cell phone failure would be extremely rare. Radio stations' towers probably fall/fail, due to weather conditions, more than cell phone towers ever would. Of course, this all goes back to eventually justifying Struble adding HD Radio, which nobody wants. Even if Congress and the President passed some sort of mandate (good-luck with that and the cell-phone lobbyists), this would be stuck down in court. What a scam.
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Pocket Radio on 2009-11-12 13:01:15
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One more thing - analog FM has the same capabilites as HD Radio through RDS/SCA services, so don't try and pull that HD Radio BS - LOL!
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Pocket Radio on 2009-11-12 13:27:52
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"CTIA also said an Advisory Committee set up by the FCC to evaluate different technologies for an alert system had already recommended the text-message method and it had been approved by the agency."

http://thehill.com/hillicon-valley/605-technology/67407-broadcasters-back-fm-tuners-in-cellphones

Looks like another bust for those iBiquity maggots - LOL!
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