Wait a minute: Philly isn't accredited yet
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In our article yesterday, "Steve Morris explains PPM delay decision" (11/28/07 RBR #231), we noted "Houston and Philadelphia remain accredited by the Media Rating Council (MRC), according to Arbitron CEO Steve Morris.
Not so, according to Steve Sinicropi VP/GM, Cox Radio Greenville and Chairman of the Arbitron Radio Advisory Council: "For the record, Houston is accredited. Philadelphia has been audited by the MRC but is not accredited. This is an important distinction since the two markets have different recruitment methods."
Not so, according to Steve Sinicropi VP/GM, Cox Radio Greenville and Chairman of the Arbitron Radio Advisory Council: "For the record, Houston is accredited. Philadelphia has been audited by the MRC but is not accredited. This is an important distinction since the two markets have different recruitment methods."
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