KFPB-FM added to Prescott pair

KQNA-AM/KPPV-FM are getting Chino Valley station KFPB-FM, not a clone of KPPV as we accidentally noted in the 7/17/07 issue. According to buyer Sanford Cohen, KFPB will retain its Classic Country format in keeping with Prescott AZ's claim to fame, the "World's Oldest Rodeo." That's not to say there won't be changes at KFPB, however. Cohen and his Prescott Valley Broadcasting Company plan to increase both the station's coverage area and marketing profile.

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