Bill Saurer to join Principle Broadcasting Network

Bill Saurer will join Principle Broadcasting Network as President & CEO effective 1/4. He’ll oversee all five of Principle’s stations, which include WESX-AM and WJDA-AM Boston, WLIE-AM Deer Park, Long Island/NYC, and KFCD-AM and KHSE-AM Dallas.  All stations operate with ethnic brokered time formats. 

Principle completed the acquisition of WESX-AM and WJDA-AM in June 2006.  WLIE-AM is scheduled to close in January.  KFCD-AM and KHSE-AM are currently operated under an LMA. Saurer was previously a VP of the Millennium Radio Group and oversaw Millennium’s Shore radio stations in Monmouth and Ocean Counties, NJ. 

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