Ruby Anik Director of Brand Marketing

J. C. Penney announced that Ruby Anik will join the Company as senior vice president and director of brand marketing, effective 11/26. Anik will oversee the development and execution of the Company's brand marketing strategy, clearly articulating the retailer's offering of style, quality at smart prices, and ensure the consistent execution of the JCPenney brand in all messaging. She comes to JCPenney from Best Buy, where she served most recently as senior vice president, marketing communications and business operations.

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