M2O partners with Mark Ramsey

Mass 2 One Media, a leading on-air, online marketing and research company for radio, announced that veteran broadcast researcher and strategist Mark Ramsey has partnered with M2O to provide local market research for local businesses and clients of radio.

M2O President and CEO Reg Johns comments, “Mark has built a world-wide reputation as one of the brightest our industry has to offer.   His years of experience with perceptual studies for radio and different brands have earned him tremendous credibility. His passion for radio’s absolute need to merge with digital technologies (his blog: www.hear2.com) combine synergistically with the launch of ‘Local Business Research’ which will utilize advanced technology, listener databases and credible reporting”. 

M2O with national sales partner Triton Media provides radio stations, clusters and groups the [eco] platform which is a broad set of on-air and online applications including – measured activity, rewards, social networking, research, and streaming – all in a ONE registration / ONE login system, greatly simplifying the user experience and providing broadcasters with multiple ways to drive ratings on air while extending the brand off air, online, attracting new local and national non-spot revenue.   Over 300 stations are now using the [eco] platform, with dozens of new affiliates coming on board every month.

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