Hogan announces tweaks to LIM

Top management at Clear Channel Communications refuses to call “Less is More” a failure. Rather, Clear Channel Radio CEO John Hogan yesterday informed local managers of changes to the inventory management plan. “‘Less is More’ was an unqualified success,” he insisted in a email to employees, despite the fact that Clear Channel Radio has never returned to its pre-LIM revenue levels.

Drawing on more than two years of real performance data using LIM’s inventory controls, which emphasize shorter spot lengths, Hogan announced that CC Radio is again refining its inventory-capacity guidelines. “In some cases, we will be reducing inventory further.  In other cases, we will be increasing it.  In all cases, the changes are designed to give you the greatest opportunity to compete effectively for listeners and for revenues,” Hogan said in his email.

RBR/TVBR observation: Well, many in this radio business would highly disagree with the success of ‘Less is More’ but what else can anyone write or say that has not already been beaten to death. If LIM is a success in their minds nothing nobody is going to do to change it.