Cumulus signs for PPM in Houston

Previous holdout Cumulus Media is the latest company to sign for Arbitron's Portable People Meter (PPM) ratings in Houston. Arbitron announced that Cumulus has now signed a 13-month contract, covering ratings data from April 1, 2007 through April 30, 2008. The contract covers only KIOL-FM and KRBE-FM, but not Cumulus' third station in Houston, KFNC, which Arbitron said "has not met the current minimum reporting standards for the PPM radio ratings reports issued to date for Houston." All three are encoding for PPM measurement.

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