PPM high on RAC agenda

With the Arbitron Radio Advisory Council (RAC) meeting through tomorrow in Charlottesville, VA, there will be much to discuss about the Portable People Meter (PPM) now that it is actually up and running in two markets, Philadelphia and Houston. RAC Chairman Steve Sinicropi, VP/GM for Cox Radio in Greenville, SC, says the impact of PPM on Urban stations will be one topic, but there are also non-PPM matters to discuss dealing with small markets. The overall theme, he told RBR, is "confidence in the currency," and that includes both PPM and diaries.

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