Eastlan adds Utica-Rome

Eastlan Ratings announced it would begin radio ratings service to the Utica-Rome, NY market this fall. If you guessed that Eastlan's inaugural subscriber in Utica-Rome is Galaxy Communications, you have been paying attention to Galaxy CEO Ed Levine's battle with Arbitron. "We switched from Arbitron to Eastlan Ratings in January in our large Syracuse cluster. Our first half results show Galaxy blowing away its revenue budget and beating the market overall by 8.5 points," said Levine in a statement distributed by Eastlan. He said his cluster's market share has increased since the switch. "Simply put, dumping Arbitron had zero negative impact on revenue and a significantly positive impact on our BCF!" he said.

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