Arbitron reports continued PPM improvement

The monthly report on sample quality metrics for Portable People Meter (PPM) markets shows that Arbitron hit its guarantees and benchmarks in February, in many cases going above 100% delivery.

Here are the numbers from Arbitron:

On average, across 14 PPM currency markets for the February 2009 survey reports (February 5, 2009-March 4, 2009), PPM panels delivered: 

• Persons age 6 and older sample targets at 109 percent; 

• Persons age 18-54 sample targets at 103 percent; 

• Black Persons age 6 and older sample targets at 105 percent; and 

• Hispanic Persons age 6 and older sample targets at 113 percent.

On average, in the eight PPM markets that qualify for Spanish-language weighting, the PPM panels delivered:

• Hispanic Spanish-Dominant sample targets at 137 percent; and 

• English-Dominant sample targets at 109 percent.

Among the Persons age 18-34 demographic, the average performance across the 14 markets is 94 percent of the sample target. By race/ethnicity, Black Persons age 18-34 averaged 89 percent of target and Hispanic Persons age 18-34 averaged 101 percent of target.

In-tab rate for Persons 6+ across the 14 PPM-currency markets for the January 2009 PPM survey averaged 79 percent, 4 percentage points above the benchmark of 75 percent.

Sample Performance Indicator (SPI) for the 14 PPM currency markets posted a 20.1 average, an increase of 0.4 points over the January 2009 survey period average of a 19.7 SPI.

Click here to download a pdf with even more PPM numbers from Arbitron.

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