In-tab improvement in Houston and Philly

Arbitron has released the PPM weekly report for the survey week of September 6-12 and proudly noted improvement in in-tab performance for both Houston and Philadelphia.

Philadelphia (09/06/07 to 09/12/07)                                   
In-tab Goal: 1,530 Persons 6+                                      
Average Daily In-tab: 1,571                                        
DDI: 103                                                                

"This is a gain of 74 persons versus the average daily in-tab of 1,497 for the previous survey week," Arbitron Sr. VP Thom Mocarsky noted. "We reached the DDI goal for Philadelphia two weeks in advance of the last survey week in the calendar month of September" (which had been the publicly stated goal), he told RBR.

Houston (09/06/07 to 09/12/07)                                
In-tab Goal: 1,361 persons 6+                                     
Average Daily In-tab: 1,238                                       
DDI: 91                                                                        

"This is a gain of 87 persons versus the average daily in-tab of 1,151 for the previous survey week," Mocarsky said.

RBR observation: Improvement, yes, but no one is claiming perfection. The concern we still hear most often is about under-indexing for young demos. Of course, that's long been a problem for diaries as well. PPM panels are getting better, but there's still work to do.