Radio Disney Rates high with Kids and Moms for 2009

Radio Disney, the Leading 24-hour Radio Network for Kids and Families, Delivers its Highest Daytime, Weekday Morning and Weekday Afternoon Ratings Ever in Kids and Moms in 2009

Radio Disney Reaches Weekly Audiences of More Than 22 Million Listeners 6+ and Nearly 7 Million Kid 6-14 Listeners

Posts Double-to-Triple Digit Percent Gains Year-to-Year in Key Demos

In 2009, Radio Disney, the only leading radio network for kids and families, delivered its highest annual ratings book ever  during the Daytime, Weekday Morning and Weekday Afternoon dayparts, across all demos and most notably with its core Kids 6-11 and Kid 6-14 listeners, and  Moms 18+ with Kids 6-11 and Moms 18+ with Kids 2-11. A network for the entire family, 91% of Moms 18+ with Kids 2-11 listen to Radio Disney with a child, an 11% increase over 2008.  Throughout the year, Radio Disney reaches weekly audiences of 22.2 million listeners 6+ and 6.8 million Kids 6-14 listeners during its programming day.

2009 Highlights
 
Daytime (M-Su, 6:00 a.m. – 7:00 p.m.): In 2009, Radio Disney garnered its highest daytime ratings on record across-the-board including among core Kid 6-11 (1.6 rating) and Kid 6-14 (1.5 rating) demos, and among Moms 18+ with Kids 6-11 (1.2 rating) and Moms 18+ with Kids 2-11 (1.1 rating).

Versus 2008, Radio Disney’s ratings nearly doubled in Kids 6-14 (+75% - 1.5 rating vs. 0.8 rating), doubled in Moms 18+ with Kids 6-11 (+100% - 1.2 rating vs. 0.6 rating) and nearly tripled in Moms 18+ with Kids 2-11 (+175% - 1.1 rating vs. 0.4 rating).

Weekday Morning Drive (M-F, 6:00 a.m. – 10:00 a.m.): Radio Disney delivered the network’s highest weekday morning drive ratings on record across all target categories specifically among Kids 6-11 (1.8 rating) and Kids 6-14 (1.6 rating), Moms 18+ with Kids 6-11 (1.9 rating) and Moms 18+ with Kids 2-11 (1.6 rating).

Year-to-year, Radio Disney’s ratings basically quadrupled among Moms 18+ with Kids 6-11 (+280% - 1.9 rating vs. 0.5 rating) and Moms 18+ with Kids 2-11 (+300% - 1.6 rating vs. 0.4 rating), and posted double-digit percent gains in Kids 6-14 (+45% - 1.6 rating vs. 1.1 rating) and Kids 6-11 (+20% - 1.8 rating vs. 1.5 rating).

Weekday Afternoon Drive (M-F, 3:00 p.m. – 7:00 p.m.): Radio Disney registered the network’s highest afternoon drive ratings ever among Kids 6-11 (2.2 rating) and Kids 6-14 (2.2 rating), Moms 18+ with Kids 6-11 (2.0 rating) and Moms 18+ with Kids 2-11 (1.6 rating).

Compared to 2008, Radio Disney’s afternoon drive ratings more than doubled in Kids 6-14 (+120% - 2.2 rating vs. 1.0 rating) and Moms 18+ with Kids 6-11 (+186% - 2.0 rating vs. 0.7 rating), and more than tripled among Moms 18+ with Kids 2-11 (+220% - 1.6 rating vs. 0.5 rating).

Radio Disney is the No. 1, 24-hour radio network devoted to kids, tweens and families.  Kids help pick the music played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Miley Cyrus, Hannah Montana, Jonas Brothers, Taylor Swift, Demi Lovato, David Archuleta, Jordin Sparks, Jesse McCartney and Mitchel Musso.  The network is available on 49 terrestrial radio stations and via RadioDisney.com, Sirius and XM satellite radio, iTunes Radio Tuner, XM/DIRECTV, mobile phones and on its all new Radio Disney iPhone App. Its brand extensions include multiple Radio Disney Jams CDs from Walt Disney Records and iTunes Music Store offerings.

(Source: Radio Disney - Burbank, November 5, 2009. Arbitron Custom Radio Disney Ratings Study, 2009 April and August books, National Ratings. 1.0 K6-11 rating=245,084 listeners.  1.0 K6-14 rating=364,971 listeners. Programming Day=M-Su, 6am-12am.)

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