Another black eye for Arbitron
Font size:
Subscribers to Arbitron's County Coverage service got a notice yesterday that they should download revised estimates to replace the electronic and printed versions already received. "We have discovered that some estimates reported in Arbitron's 2007 Radio County Coverage Service were averaged based on broadcast hours that did not fully include weekend hours. Monday-Friday audience estimates were not affected in any way for any station," Arbitron told its clients.
Click here to get daily news and observations delivered to your mobile, home or work email - free!
Add to:
del.icio.us |
Digg
del.icio.us |
Digg
Email to a friend
Print version
Comments (0 posted):
Post your comment