Arbitron releases RADAR 94 rankers

Arbitron announced the release of its September 2007 RADAR radio network audience reports (RADAR 94) covering June 29, 2006 - June 27, 2007.
RADAR 94 marks an increase in sample size to 180,000 diarykeepers. This is part of a continuing sample increase initiative, with a goal of 200,000 diarykeepers by December.

During the RADAR 94 survey period, 72% of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 56 radio networks reached 72% of Persons 18+; 72% of Persons 35+; 73% of Persons 18-49; and 74% of Persons 25-54.

Total Gross Impressions:

Network Radio Overall:  A 25-54: flat (- 0.7 %) A 18-49: flat (- 0.8 %)
ABC: A 25-54: slight decrease (- 1.6 %) A 18-49: slight decrease (- 1.9 %)
PRN: A 25-54: slight increase (+3.6) A 18-49: slight increase (+3.8%)
WW1: A 25-54 down (-6.7%) A 18-49 down (-6.7%)
AURN: A 25-54 down (-5.3%)  A 18-49: down -6.3%
DG: A 25-54 down (-1.5%) A 18-49: down -3.3%
CMN: A 25-54 down (-6.5%)  A 18-49 down -7.8%
JMA: A 25-54 up (+58.3%)  A 18-49 up +63% (due to introduction of two new networks)

Changes: Of the 56 networks reported in RADAR 94, two are new this quarter (JMA's Adult Power and Female Perspective). Nine RADAR networks increased; 44 RADAR networks decreased; three were not trendable--(A 18-49). 11 RADAR networks increased, 42 RADAR networks decreased, three were not trendable--(A 25-54). JMA dropped TWC and debuted two new networks to replace it. Adult Power takes # 1 spot with P 12+ and A 25-54.

Highlights:  Premiere's Diamond, Emerald, Pearl and ABC's Select Market posted the largest increases. Westwood's WON II, WON III, WFM Day and WFM Weekday posted the largest decreases.

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