Arbitron releases RADAR 94 rankers
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Arbitron announced the release of its September 2007 RADAR radio network audience reports (RADAR 94) covering June 29, 2006 - June 27, 2007.
RADAR 94 marks an increase in sample size to 180,000 diarykeepers. This is part of a continuing sample increase initiative, with a goal of 200,000 diarykeepers by December.
During the RADAR 94 survey period, 72% of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 56 radio networks reached 72% of Persons 18+; 72% of Persons 35+; 73% of Persons 18-49; and 74% of Persons 25-54.
Total Gross Impressions:
Network Radio Overall: A 25-54: flat (- 0.7 %) A 18-49: flat (- 0.8 %)
ABC: A 25-54: slight decrease (- 1.6 %) A 18-49: slight decrease (- 1.9 %)
PRN: A 25-54: slight increase (+3.6) A 18-49: slight increase (+3.8%)
WW1: A 25-54 down (-6.7%) A 18-49 down (-6.7%)
AURN: A 25-54 down (-5.3%) A 18-49: down -6.3%
DG: A 25-54 down (-1.5%) A 18-49: down -3.3%
CMN: A 25-54 down (-6.5%) A 18-49 down -7.8%
JMA: A 25-54 up (+58.3%) A 18-49 up +63% (due to introduction of two new networks)
Changes: Of the 56 networks reported in RADAR 94, two are new this quarter (JMA's Adult Power and Female Perspective). Nine RADAR networks increased; 44 RADAR networks decreased; three were not trendable--(A 18-49). 11 RADAR networks increased, 42 RADAR networks decreased, three were not trendable--(A 25-54). JMA dropped TWC and debuted two new networks to replace it. Adult Power takes # 1 spot with P 12+ and A 25-54.
Highlights: Premiere's Diamond, Emerald, Pearl and ABC's Select Market posted the largest increases. Westwood's WON II, WON III, WFM Day and WFM Weekday posted the largest decreases.
View the Rankers
RADAR 94 marks an increase in sample size to 180,000 diarykeepers. This is part of a continuing sample increase initiative, with a goal of 200,000 diarykeepers by December.
During the RADAR 94 survey period, 72% of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 56 radio networks reached 72% of Persons 18+; 72% of Persons 35+; 73% of Persons 18-49; and 74% of Persons 25-54.
Total Gross Impressions:
Network Radio Overall: A 25-54: flat (- 0.7 %) A 18-49: flat (- 0.8 %)
ABC: A 25-54: slight decrease (- 1.6 %) A 18-49: slight decrease (- 1.9 %)
PRN: A 25-54: slight increase (+3.6) A 18-49: slight increase (+3.8%)
WW1: A 25-54 down (-6.7%) A 18-49 down (-6.7%)
AURN: A 25-54 down (-5.3%) A 18-49: down -6.3%
DG: A 25-54 down (-1.5%) A 18-49: down -3.3%
CMN: A 25-54 down (-6.5%) A 18-49 down -7.8%
JMA: A 25-54 up (+58.3%) A 18-49 up +63% (due to introduction of two new networks)
Changes: Of the 56 networks reported in RADAR 94, two are new this quarter (JMA's Adult Power and Female Perspective). Nine RADAR networks increased; 44 RADAR networks decreased; three were not trendable--(A 18-49). 11 RADAR networks increased, 42 RADAR networks decreased, three were not trendable--(A 25-54). JMA dropped TWC and debuted two new networks to replace it. Adult Power takes # 1 spot with P 12+ and A 25-54.
Highlights: Premiere's Diamond, Emerald, Pearl and ABC's Select Market posted the largest increases. Westwood's WON II, WON III, WFM Day and WFM Weekday posted the largest decreases.
View the Rankers
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