Sen. Mitchell on steroids is big draw
Of course, former Sen. George Mitchell wasn’t taking steroids, he was talking about steroid use in Major League Baseball after conducting an investigation for MLB. His December 13th press conference drew large audiences for Sports Talk stations. In New York, Arbitron reports that its PPM panel recorded big gains for both WFAN-AM and WEPN-AM as they broadcast the 2:00 pm news conference live. The peak hourly AQH audience of 90,200 Men 25-54 for WFAN-AM during the 2:00pm-3:00pm hour was three and a quarter times greater than the average 2:00pm-3:00pm AQH audience for Men 25-54 of 27,600 for the preceding twelve Thursdays. The peak hourly AQH audience of 43,100 Men 25-54 for WEPN-AM during the 2:00pm-3:00pm hour was three times greater than the average 2:00pm-3:00pm AQH audience for Men 25-54 of 27,600 for the preceding six Thursdays.
|
| Hourly AQH persons | Hourly AQH persons |
| 11:00am–Noon | 28,000 | 38,400 |
| Noon–1:00pm | 27,000 | |
| 1:00pm–2:00pm | 33,100 | 56,600 |
| 2:00pm–3:00pm | 27,600 | 90,200 |
| 3:00pm–4:00pm | 27,200 | 66,600 |
| 4:00pm–5:00pm | 29,200 | 34,600 |
|
| Hourly AQH persons | Hourly AQH persons |
| 11:00am–Noon | 10,900 | 3,400 |
| Noon–1:00pm | 11,600 | 11,300 |
| 1:00pm–2:00pm | 11,700 | 20,800 |
| 2:00pm–3:00pm | 14,100 | 43,100 |
| 3:00pm–4:00p | 15,600 | 29,200 |
| 4:00pm–5:00p | 22,200 | 27,000 |
Source: Arbitron
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