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PPM measures Super tune-in

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Arbitron says Portable People Meter weekly data estimated that over one million people tuned in to CBS Radio's WFAN-AM "Sports Radio 66" on Super Bowl Sunday. Despite the game being televised, WFAN posted an audience share of 18.7 for persons 2+ during the game, well over three times normal for Sunday listening. The audience shares rose dramatically immediately following the game, as people apparently tuned in to the local Sports outlet after watching the hometown New York Giants triumph over the New England Patriots.

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Source: Arbitron




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