RADAR 93 radio network ratings

Arbitron has released its June 2007 RADAR radio network audience reports (RADAR 93) covering 3/30/06 - 4/4/07. Jones MediaAmerica's TWC Radio Network took the lead this time with a 2.7 average rating, P12+. Dial Global's Complete FM network leads the list for the 18-49 demo. RADAR 93 marks an increase in sample size to 160,000 diarykeepers, part of a continuing sample initiative, with a goal of 200,000 by 12/07. With this release, RADAR data now includes Hispanic language preference in the demos. Language usage weighting provides sample-balancing controls to ensure that the proportion of Spanish-Primary and English-Primary Hispanics matches the characteristics of the population. The preference choices were: All Spanish; Mostly Spanish; All English; Mostly English; Spanish Dominant; and English Dominant.

Highlights: Gross impressions were mostly flat: -1.5% Persons 12+; -1.9% for Adults 25-54; -2.0% for Adults 18-49. Two networks had double-digit positive changes and only four had double-digit negative changes. Over 80% of the networks experienced only single-digit percent changes. 

By the networks:

ABC RADIO NETWORKS
Gross Impressions: 1.6 billion; Share: 12+: 31.2% (31.6% in RADAR 92)

AMERICAN URBAN RADIO NETWORKS
Gross Impressions: 392 million; Share: 7.8% (7.7% in RADAR 92)

CRYSTAL MEDIA NETWORK
Gross Impressions: 63 million; Share: 1.3% (1.2% in RADAR 92)

DIAL GLOBAL RADIO NETWORKS
Gross Impressions: 316 million; Share: 6.3% (6.7% in RADAR 92)

JONES MEDIAAMERICA RADIO NETWORK
Gross Impressions: 93 million; Share: 1.9% (1.8% in RADAR 92)

PREMIERE RADIO NETWORKS
Gross Impressions: 1.3 billion; Share: 25.3% (25.2% in RADAR 92)

WESTWOOD ONE RADIO NETWORKS
Gross Impressions: 1.3 billion; Share: 26.2% (25.9% in RADAR 92)

Radar 93 Network rankings http://www.arbitron.com:80/national_radio/radar93_network_rankings.htm



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