Emmis NYC launches PPM Strategy Team

Emmis Communications New York announced the launch of their new signature "Emmis PPM Strategy Team" in advance of Arbitron's PPM Fall 2007 arrival within the marketplace.  The PPM Strategy Team is a strategically balanced panel of experts within programming, marketing and sales focused on the successful evolution of Emmis NY radio properties, as well as market-wide education to ensure a smooth transition to electronic measurement by enhancing the local ad community's understanding of PPM and conveying the significant strength of radio through use of the new data.

"PPM will be an exciting modernization of the radio industry," said Director of Sales & "Emmis PPM Strategy Team" member Alex Cameron.  "With more specific and immediate data, we will be able to better program and market to a more defined consumer base resulting in elevated product and connection for both our listeners and our clients."

The Strategy Team will announce industry learning panels and key programming and marketing evolutions in the coming weeks.   

SmartMedia observation: Indeed, the data will be different than with diaries - better in some demos and dayparts, worse in others. The explanation to agencies and advertisers is really that these numbers are much more accurate and that more effectively targeted campaigns can now be accomplished with radio. It will be a story to tell, with comps, comps, comps to diaries. More local station groups should plan to present the material as their markets kick in with PPM. Arbitron is ready, willing and able to help with that as well.

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