April Webcast Metrics Ratings

Ando Media has released its monthly Internet Radio Top 20, a listing of the top performing Internet radio stations and networks measured by its Webcast Metrics audience measurement platform. For April, total AQH for the top 20 stations increased 12.8% over the prior month (Monday-Friday 6AM- 8 PM). Some of the largest groups showing impressive audience gains during this daypart were Citadel, Cox Radio, and CMP Online.

Webcast Metrics uses a proprietary platform to track exact audience data and convert it to standard broadcast audience metrics that can be easily understood by the broadcasting and advertising industries. Comparable statistics for Internet radio stations have had to utilize estimates based on small sample size. With Webcast Metrics, media companies can expect precise measurement and delivery of ad campaigns.